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Motor Trend Declares “Buick is Back!”

Bansal — Wed, 10 Mar 2010 18:43:48 +0000

For the first time in 28 years, Buick dominates the cover of Motor Trend magazine, along with a headline declaring “Buick is Back!” The April issue of the premier automotive publication features photos of the Buick LaCrosse, Regal Turbo and Regal GS Concept and touts the growing momentum behind Buick.

The April 2010 edition of the magazine includes two Buick features; a drive review of the new 2011 Regal called “International Rescue” and “Trading Places,” a comparison of the 2010 LaCrosse and the 2010 Lexus ES350, in which LaCrosse emerges the winner. The Century T-Type was the last Buick to grace cover of Motor Trend in August of 1982. The April issue of Motor Trend is now available on newsstands.

“We are thrilled to be honored with the placement of Buick models on the cover of Motor Trend,” said John Schwegman, U.S. marketing vice president, Buick GMC. “The declaration that ‘Buick is Back’ attests to the transformation of the Buick brand and the buzz building for the LaCrosse and Regal. It shows that we are introducing cars that merit the attention of auto enthusiasts, including the editors of Motor Trend.”

In his review of the 2011 Regal, Motor Trend Editor-in-Chief Angus Mackenzie says the Regal “is the first Buick in history with internationally chic sheetmetal and sophisticated road manners to match,” and that it “is truly likely to appeal to young, affluent, trend-setting import buyers.”

Available in dealerships this spring, the Regal is the next chapter in Buick’s transformation. The vehicle features a dynamic driving experience with a standard 2.4L Ecotec direct injected engine rated at an estimated 182 horsepower (136 kW). Also available later this year is the 2.0L Ecotec turbocharged and direct injected engine rated at an estimated 220 horsepower (164 kW). Customers will also experience many advanced personal technologies, making it a premium sport sedan without the premium price. Pricing for the Regal starts at $26,995.

The LaCrosse, a luxury sedan completely redesigned for 2010, continues to attract buyers to Buick and the 2010 model is selling three times faster than its predecessor. The car has been praised for its exterior styling and luxurious interior and features a suite of advanced personal technologies and safety features that rate among the best in the industry. In addition to two fuel-saving V-6 engines, a new fuel-efficient, direct inject Ecotec 2.4L four-cylinder engine will be available with the LaCrosse CX model this spring. LaCrosse will be the only sedan in its segment with an available four cylinder engine.

Source: http://publish.media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Mar/0308_buick

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GM Statement Regarding Dealer Arbitration

Bansal — Wed, 10 Mar 2010 17:34:49 +0000

General Motors is taking a major step toward its goal of creating positive, lasting relationships with its dealers.

GM carefully reviewed each of the approximately 1100 dealer reinstatement claims that were filed with the American Arbitration Association. We conducted these individual reviews, keeping in mind our goal of moving quickly and effectively to complete the overall arbitration process, and determined that we would send more than 600 Letters of Intent to the involved dealers. The Letter of Intent contains our usual core business criteria. This action will allow these dealers to conduct normal dealership operations as soon as they comply with the terms of the Letter of Intent.

“We are eager to restore relationships with our dealers, and get back to doing what we do best – selling cars and taking care of customers,” said Mark Reuss, president, GM North America. “The arbitration process creates uncertainty in the market. We believe issuing these Letters of Intent is good for our customers, our dealers and GM.”

Source: http://publish.media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Mar/0305_dealers

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Service and Parts Operations (SPO) Becomes Customer Care and Aftersales

Bansal — Wed, 10 Mar 2010 17:31:29 +0000

Service Parts Operations, long the name that described ACDelco, Goodwrench and GM Performance Parts, is being renamed Customer Care and Aftersales.

“Our new name better reflects GM’s critical role in customer retention and service after the sale,” said Steve Hill who was named this week to succeed Kevin Williams, who was named President and General Manager of GM Canada.

“It’s going to be less about selling parts and more about taking care of customers, hence the name customer care,” Hill said of the former SPO. “All successful organizations are centered on the customer. If you’re not customer focused, you’re just not going to win.”

Hill noted the importance of past Saturn, Hummer and Saab owners. “If we’re not taking care of these customers and their service needs, they’ve told us flat-out to forget about selling them a new car. If you’re not meeting their needs, there’s a zero chance of selling them a new car. Our name change is a signal that we’ve changed the way we’re doing business.”

Source: http://publish.media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Mar/0305_spo

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Camaro Sets Pace for the U.S. Sports Car Segment

Bansal — Wed, 10 Mar 2010 17:29:10 +0000

Chevrolet Camaro extended its lead in the U.S. sports car segment in February, posting 6,482 total sales. This is a 21 percent increase over January results, and marks the ninth consecutive month that Camaro total sales outpaced sports car models including the Ford Mustang, Nissan 370Z, and Dodge Challenger.

Consumers have bought nearly 75,000 Camaros since it was launched in early 2009, and demand continues to hold steady even in winter months.

“Traditionally, we expect to see a dip in sales for rear-wheel-drive performance cars over the winter,” says John Fitzpatrick, Chevrolet Performance Cars marketing manager. “But, demand for Camaro shows no sign of slowing down, particularly in the Sun Belt”

Texas, California and Florida account for about 25 percent of all Camaro retail sales, and six of the top 10 U.S. dealers for Camaro sales are located in Texas.

Importantly, Camaro continues to attract new customers to Chevrolet. Of Camaro buyers who traded-in a vehicle at the time of purchase, about half traded-in a non-GM vehicle.

“We’re beginning to see owners of performance cars like Mustang and 350Z trading in their cars in to get behind the wheel of a Camaro,” says Fitzpatrick. “To me, that’s an incredible testament of the appeal, and performance, of Camaro.”

The Oshawa Assembly Plant has been running Saturday overtime since June 2009 to keep up with demand for Camaro. According to recently released data, Camaro led the segment in consumer retail registrations for 2009 calendar year.

Source: http://publish.media.gm.com/content/media/us/en/news/news_detail.brand_gm.html/content/Pages/news/us/en/2010/Mar/0304_camaro

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Federal Tire Presenting Official Tire Sponsor of U.S. Asphalt Legend Cars Racing

Bansal — Wed, 10 Mar 2010 15:48:07 +0000

After extensively testing the SS595 for over 2,000 recorded laps at tracks throughout the United States, Federal Tires is excited to announce its debut as the official tire supplier for the 2010 racing season of Legend Cars Asphalt Series. Manufactured by U.S. Legend Cars and internationally sanctioned by INEX Corp., the Legends Cars have become one of the fastest growing segments of motorsports today. With racers being classified into four different divisions (aka The Pro Division; The Masters Division; The Semi-Pro and the Young Lions Division), this “family-oriented” series is going to be full of excitement for everyone at any age. Much more than a challenging race, we will also have a lot of big name drivers- all raced in the series on their way to the top of the sport, and it’s definitely going to be a heck of a show!!

Jamie Ma, CEO of Federal Corp. is very pleased to be a part of the new partnership noted: “It is the first event sponsorship for Federal and U.S. Legend Cars, and we look forward to boosting our exposure with new supply deal. We are confident the outreach will help promote Federal brand across the States as we are undertaking the task of advancing the sport of Legends Car racing. Running exclusively on Federal SS595 as standard fitment, Federal’s involvement in the Legend Car Series will be a perfect format to showoff strong capabilities and performance of our product.”

Originally developed in 2001 as a road legal, ultra-high performance tuning tire, the SS595 has undergone technical modifications to suit the purposes and abuse of competition. By giving ultimate control under the harshest conditions, the model has supported a wide range of motorsports players and competitions around the world. It bears the same concept as Legend Cars – fun and affordability.

With the Legends Million taking place on a NASCAR Sprint Cup Series off weekend on July 15 – 17 at the Mecca of Motorsports, Charlotte Motor Speedway, the addition of this race feature $1 Million Purse at grassroots racing level has not only attracted participants from all over the country competing for the top prize, but it also has international appeal. Two competitors from Europe have already registered. For the overall winner taking home unprecedented $250,000, and the final spot in the feature event is assured $10,000, this is a 100 percent guarantee for spectacular racing.

To increase the visibility to a larger worldwide audience, Federal will enhance presence with its distinguished logo identification and brand recognition in promotional materials at every event. The new INEX Edition Federal tire will be available for purchase at your local U.S. Legend Cars dealer by April 15th.

Source: http://www.federaltire.com/en/html/press_ne.php?years=10&ID=89

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